BVLGARI
Junior Product Marketing Manager
Jewellery Watches & High-End Watches Collections
Portfolio
Aude
Lepercq
Product & Brand Marketing
Merchandising & Retail Activation
Business & Performance Analysis
CRM & Client Experience
French citizen · Swiss-based
About
A strategic profile with a strong product culture and a sharp eye for brand consistency.
My experience spans watchmaking, jewellery, fashion and cosmetics, combining product launches, CRM, performance analysis and cross-functional project management across international markets in demanding, fast-paced environments.
4Years experience
3International brands
FR / ENWorking languages
MASTER IN MANAGEMENTAudencia Business School
What I bring
Four complementary territories.
Four areas that connect product vision, brand strategy, commercial execution, performance and client experience — the combination I bring to marketing projects.
01
Product & Brand Marketing
02
Merchandising & Retail Activation
03
Business & Performance Analysis
04
CRM & Client Experience
BACKGROUND
BVLGARI·CHANEL·SHISEIDO·AUDENCIA
CERTIFICATIONS & CONTINUOUS LEARNING
Additional training complementing my expertise.
DIGITALIZERS — MARKETING & COMMUNICATION
Program focused on AI and digital tools applied to marketing, management and communication, as well as digital transformation challenges and their application through concrete projects.
PROJECT MANAGEMENT TRAINING
Practical training in project structuring and collaborative delivery, including Agile methodologies, Scrum and Kanban principles, prioritisation and workflow management.
INSIDE LVMH CERTIFICATE
Official learning programme exploring the LVMH ecosystem, values, métiers and key industry fundamentals.
Selected projects
Work, made tangible.
Three projects showing how I move from strategy to coordinated execution across product, brand, CRM and retail.
BVLGARI · PRODUCT MARKETING
From product brief to global launch.
Managing Jewellery Watches and High-End Watches categories from brief to launch through development follow-up, positioning, performance analysis, launch tools, market coordination and major industry events.
Brief~20 launches / year~80–100 SKUs360° coordinationWatches & WondersReporting
BVLGARI · CROSS-FUNCTIONAL ACTIVATION
Connecting Product, Retail, CRM and Merchandising.
A cross-category initiative designed to strengthen the visibility and commercial momentum of creations featuring coloured gemstones across boutiques and communications.
CollaborationVisual MerchandisingCreative AssetsCRMTrainingNetwork of boutiques
CHANEL & SHISEIDO · CRM
Deploying communications across European markets.
Coordinating digital and offline campaigns, targeting, translations, validation, CRM triggers and post-campaign analysis across multiple brands and markets.
NewslettersMailingsDigital CardsCRM TriggersPerformance AnalysisMarket Coordination
Key skills
How I turn strategy into execution.
Transferable competencies developed across my experience in product launches, cross-functional project management, CRM campaigns and performance reporting.
Project Management
Structuring timelines, milestones and deliverables while keeping multiple stakeholders aligned from brief to execution.
Performance Reporting
Building clear analyses in Power BI and Excel to identify performance drivers, risks and actionable opportunities.
Brand Storytelling
Turning product features and brand codes into compelling narratives adapted to retail, training, PR and communication.
Content Production
Creating briefs, toolkits, presentations, booklets, keynotes and other launch materials designed for clear and consistent market activation.
Cross-functional Coordination
Connecting design, development, supply chain, sales, retail, CRM, e-commerce, communication teams and other Business Units around shared objectives.
Multi-market Adaptation
Adapting launches and campaigns across markets and touchpoints without losing strategic intent or brand consistency.
Tools & platforms
